Content writing is an integral part of the online marketing space. There are many benefits of content writing for your website. We have broken these down into 10 different benefits of content writing for your website.
Let’s start by defining what content writing is. What is meant by content writing is simply the process of creating and writing various types of content pieces for websites. This includes content for your standard website pages, to your blog and article content, all the way to high-value content you use as part of your marketing funnel.
What are some of the benefits to your website that content writing can provide? The following benefits are some examples of what content writing can do to increase your website’s ranking.
Content writing helps establish trust in your website amongst potential consumers.
When a user finds credible, useful and helpful information on your website, they come to trust the information, and also the website itself. Your content writing helps establish your website as a trusted source of information, and aids in establishing you as an authority in your niche or category.
Building this authority is part of aligning your website to Googles EAT model which is a good thing for your website’s ranking. Content writing allows you to build trust with your audience by being informative, helpful, and of high value.
Content writing can help build a relationship with site visitors, which can lead to selling later on.
In doing well for the above reason, you can also build a relationship with a visitor through content writing reviews or comments. This relationship will help influence the visitor when it comes time for them to buy or click on other things. This can lead to a sale being made or a new visitor coming to your website.
This is because you are showing the visitor that content writing on your site is valued and it helps the visitor feel like they have found a trustworthy source of information.
Content writing can improve your SEO, and help you rank higher in search results.
When you have content that can be helpful for people searching for things such as how to’s, recipes, DIY ideas, etc, then this can help improve your search rankings.
This is because search engines like Google want to return the best possible results that a person would find in search results. Content writing can help you provide information that people are looking for, and help you rank higher in search results.
Content writing can help with internal linking.
Internal linking is the process of linking to relevant pages on your website, such as other articles or pages that may be related to the web page you are writing.
By doing this, you can help guide your visitors through your website and keep them on pages for a longer time. This will also help with search engines understanding what content is important and what the focus of a given page is.
Content writing can help make your website cleaner and easier to navigate.
When you write content well that is informative, helpful, and high in value, this increases the value of your website. The visitor is then more likely to find the information useful which aids in them trusting it more. When they see the quality of your content writing sticks out against what else is on your website or others similar to it, they are more likely to stay on your page or click onto other areas of a site. This also helps with internal linking as above.
Content writing can increase your audience engagement.
When you provide a great amount of useful information which is helpful to the visitors on your site, they are more likely to engage with the content that you have provided. This engages the visitor further and keeps them from leaving your website. People like to be engaged when they are exploring new things, so this is an important part of content writing that helps keep visitors on your page for longer.
Content writing can help grow trust in your industry and market niche.
While driving authority is important, getting a level of trust is also important. This is because people interpret trust as a sign of quality and it helps your audience feel better about you and what you have to provide. This can lead to the visitor buying from you, or exploring other areas of your site or website before leaving.
Content writing can help with boosting conversions on your website.
When you build trust, it will be more likely that a visitor will buy from you or take some other action. When this happens your sales may increase over time and therefore can help with boosting conversions on your website.
Content writing can provide value for your visitors when they are learning something new.
As mentioned above, content writing can guide the visitors through a website helping them to find out what they need or want to know about anything on the site. This can help provide value in that they are learning something new or there is something interesting that they haven’t seen before.
When the visitor feels like they are gaining a useful or helpful piece of information, this makes them more likely to stay on the site longer and explore other areas.
Content writing can help with getting valuable backlinks to your site.
Writing high-value content full of useful information will organically get your website some valuable backlinks. This is because people will publish your content on their website so that it can help with SEO and provide information for their visitors. If you do an overall good job with your content writing, both you and the site that publishes your content will get backlinks which can help with SEO.
Content writing can improve conversions on your website from social media channels such as Facebook and Twitter.
Yes! Distributing your content on social media is key for increasing conversions on your website. This is because when people take actions from social media channels you may already have a high conversion on your website, and increase it even further with your content being shared there. Social media users are more likely to engage with the content that you provide, therefore this will help with conversions on your website.
Content writing will give you an opportunity to tell your story
When you tell your story of why you are who you are and what your business does, it will give the visitor a good reason to trust it as a company or brand. When people can put trust in someone or something which they have never met before, they are more likely to follow it and engage with each other. The visitors are willing to stick around which is the most important thing that content writing can help with on a website.
The wrap on the benefits of content writing to your website
If you don’t know it yet content writing is an extremely important part of your marketing efforts. So make sure you consider creating a content strategy if you do not already have one. If you need assistance here we have a content writing service that you can take advantage of.