Do you want to learn how to generate more leads in your business and drive more conversions? I’ve put together a list of 10 simple steps on how to get your first SEO client.
Start off by finding a few topics that interest you as an SEO professional, like traffic, search engine ranking methods, or search engine optimization. You can also find clients on the web that are willing to pay for your services.
Here’s a list of 10 steps on how to get your first SEO client:
1. Learn how to become great at SEO
If you want to get clients, you must be able to easily and quickly teach others the skills necessary for success. You can teach yourself SEO by checking out free SEO resources online, or you could have a friend or colleague write an article for you.
You can also hire a freelancer who primarily conducts inbound marketing. He’s even better at SEO than you are, and he’s happy to learn from and teach you.
2. Make a list of your top three client goals
Once you’ve checked out free SEO resources online, come up with a list of your top three client goals. It’s important that they are the things you want to accomplish and track as you do SEO work, like increased organic traffic and conversions. Once you have these established in your mind, I recommend taking each goal from your list and ruling out any workarounds: “Because… I need to schedule time for this.”
3. Rank higher and outrank your competitors
Next, you need to create a list of step-by-step activities, then work on each one for 3 months in a row. For example for your SEO goals 1-3: Get more traffic by ranking more on the first page of Google search results > Get more leads from the top search results > Send more traffic to my website through e-mailing subscribers > Rank #1 in Google.
4. Develop a schedule that tracks your progress
As you work on these steps, you can document your progress by recording notes as they happen along with the time. For example: “I managed to get ranked #1 for the keyword ‘Basketball’ so I will get more traffic from this.”
5. Create a plan to stay focused and track your progress
Once you’ve completed steps 1-3, you need to take one more step that will help you focus on creating workable strategies to outrank your competitors: create a detailed plan for how your SEO activities can generate certain amounts of traffic.
6. Keep visualizing your goals and objectives
Now that you’ve made a plan for your SEO activities, it’s time to generate traffic and leads for your business. Be sure to keep generating traffic and leads by going back to what you do best: stay focused on your goals.
7. Stay up to date on SEO trends
Become a valuable source of information for your clients when it comes to new SEO trends and developments. This can also help you to stay up-to-date with SEM/SEO news. The more you learn the more you can help your clients.
8. Use a tool that can boost your visibility on the first page of Google search results
In order for you to be successful with your SEO strategies, you need to place yourself in an optimal position on the first page of Google search results. The main reason why this is important is that it provides a direct link to your website from a keyword search in order to gather more prospects for your business.
9. Monitor your traffic and leads regularly
Regularly monitor your traffic and leads for any fluctuation or changes in your results. This will help you to stay focused on your SEO activities and will also help you determine the best time to act.
10. Track the success of your SEO campaigns daily, weekly, or monthly
Keep an eye on how well your SEO campaigns are performing on a daily, weekly, or monthly basis. This can help you to determine what is working and what isn’t. If you notice that a particular channel is not performing well, then stop using it.
How to sell local SEO services?
Selling local SEO services can be challenging due to the lack of knowledge about the subject, but if you are good at your job and provide value to your customers, then you’ll have no problem finding new clients. The main goal here is to focus on providing value.
How are local SEO and offline marketing different?
There are a few key differences between local SEO and offline marketing. These include:
A local business’s website can rank for multiple location-based keywords that relate directly to their location and services. For example, “grocery store in downtown Sydney,” “restaurant in downtown Sydney,” or “barbershop in downtown Sydney” are all location-based keywords.
The content that is created for a local SEO campaign needs to be local. That means no keyword stuffing and creating unique, branded content. These campaigns are often led by a local marketer or the marketing team of the office.
Here are some of the basics for local SEO that you’ll need to know:
Local SEO is a creative form of online marketing that allows local businesses to improve their ranking on Google Maps, Google search, and other search engines. You need to use the correct anchor text with your business name and include your location in the content.
What does a local SEO campaign look like?
Local SEO implies that all the keyword research and content creation is done for a local business. For example, if a local business needs to rank for “grocery store in Downtown Sydney,” they need to use the city name “Sydney” in the anchor text to get it to rank on Google Maps. In addition, they want that specific anchor text with their business name or brand name, so Google can recognize that this is an exact search for their business.
Local SEO campaigns are often led by a local marketer or marketing team within the office. They gather all the data and then make sure the content is in line with the local market. Another important aspect is to use long-tail keywords.
The benefits of Keyword Research
There’s no doubt that keywords play a vital role in your success in local SEO. The first step in local SEO is keyword research, and then come up with an action plan. Before you can move on to any other steps, it’s crucial to first look at your overall objective and goals. Once you’ve done this, the next step is to conduct research for your keywords.
When it comes to ranking on Google Maps for local search volume, it’s important not get too hung up on numbers. Instead, it’s better to use long-tail keyword research that will bring higher-quality leads for your business. The reason is that the lower-volume keywords are proven to convert better than high-volume keywords.
In general, local SEO plays a vital role in attracting more traffic to your website and generating leads for your business. Keep in mind that you need to stay focused on offering value to your customers by providing an excellent service or product.
If you want to succeed in local SEO, then this article will provide you with all the necessary information you need to get started. As your knowledge grows, you will be able to use these tools and methods to improve your local SEO campaigns.
In the end, it all comes down to figuring out which channel is working for you best and offering the most value for your clients. It’s important that you treat local SEO as a marketing tool for attracting new clients instead of a strict e-commerce website.
If you want to build a successful local business, then focus on providing outstanding service and advice for your clients. When they are making a decision, the most important thing is to ensure that you have a list of objectives that are tailored to their needs. The best way to do this is by listening and understanding what motivates them.
The great thing about local SEO is that it will take your small business far! Happy hunting!
Keen to learn more about SEO. Check out our SEO Content Writing Guide.