AI content writing has boomed over the last few years as a way to generate content that is natural in tone and style, and able to understand the meaning of words. AI content has come a long way since the first chatbots emerged in the early 80s, and what seemed like science fiction is now a reality.
When you first stumble across the modern-day platforms which are utilising AI engines that create content. At first, it can be rather overwhelming to see the AI literally writing content by itself, but at the same time it’s fascinating to see just how far we have come.
At Content Writers Australia, we truly believe this is an amazing tool to help content writing become a much more efficient and productive way of creating new content, something that has become increasingly important these days. It’s important to realise that AI content writing as a tool rather than something that is going to replace humans.
This guide will take you through the main concepts of AI content writing, how it works, its benefits and disadvantages, how you can best utilise it and the future of AI content.
How do AI content engines works?
AI content engines utilise AI engines such as GTP3 Open AI, TensorFlow or CoreNLP to create natural content using keywords, sentences and paragraphs. These engines have been trained on thousands or millions of documents in order to be able to create content which is readable, informative and engaging.
They are able to understand the meaning of words, sentences and even paragraphs and fill in the gaps with relevant context. It can be an amazingly powerful tool when used in the right way, but like all tools, it is important to understand its limitations.
AI content engines can be broken down into three main components: the keyword extractor, the sentence generator and the paragraph generator.
1) Keyword Extractor
The keyword extractor is the component responsible for understanding the keywords in the document and finding relevant phrases that are used throughout. This is done using Natural Language Processing (NLP), which is a branch of AI. It’s like having a spell check on steroids, but much more powerful.
The keyword extractor takes a page of content and returns a list of keywords and phrases which are relevant to the document. The engine then uses these keywords and phrases to create content, using the other two components.
2) Sentence Generator
The sentence generator takes the relevant phrases and then makes them into sentences that make sense. This is done using Machine Learning, which is a branch of AI. It’s like having a ‘phrase machine’ on steroids, and it really does enable much more natural-sounding sentences.
The sentence generator has been trained on thousands or millions of documents so that it can parse the relevant phrases, collate them into sentences and then make them sound natural. The sentence generator is an amazing tool, and its importance to AI content writing cannot be understated.
3) Paragraph Generator
The paragraph generator is the main component responsible for generating content that is simple, readable and relevant for each section. This is done by taking the relevant sentences and arranging them into a logical structure (paragraph) that is easy to comprehend and relate to.
You may be wondering how the paragraph generator actually does this. The truth is, it is currently not a perfect solution. It is still in its early stages and there is still a lot of work that needs to be done.
How does machine learning work?
Machine learning is essentially a way in which computers learn to recognise patterns by example. The data that is fed into the machine, whether it is text, audio or images, is first classified into a large number of categories. The machine then learns to recognise details specific to each category which are then fed back to the system.
For example, you could feed audio into the system in order to train it to recognise certain words. The system would analyse the sound, and then classify it into a number of different categories (eg. people speaking, dogs barking etc.). Once this has been done, the system can then recognise a sound within a category, and make it reappear in the same category.
This is how machine learning works in essence. Computers can literally learn to recognise patterns from previous examples, and so if you give the computer enough examples of a certain phrase, it will eventually be able to create its own version.
This is also how AI engines work. They are able to recognise patterns of text, and use them to create relevant content without you having to do it manually. It’s a powerful way of finding relevant information from the internet and then organising it into a format that is easy to understand.
The benefits of AI Content engines
One of the most notable benefits of AI engines is that they are capable of creating natural sounding sentences. This makes it a very powerful tool, and it allows readers to read content that is extremely easy to understand.
Fill in the gaps
Another major benefit of AI engines is that can be used to fill in the gaps in any content. Having a lot of gaps in your content can cause confusion for the reader, and can make your piece less effective. An AI engine can fill in these gaps for you, and give you a much more effective piece of content.
AI engines are often able to understand the context of each sentence, and will pick out the relevant phrases for that sentence. This means that each sentence will be relevant to the section that it is in, and this makes the content a lot more organised and readable.
AI engines are able to learn the meaning of each phrase and sentence quickly. This makes it much easier for you to create content that is relevant, and can also reduce the time taken to create each new piece of content. Producing content can be super fast if AI engines are used.
The Drawbacks of AI Content Engines
AI engines are still learning
AI engines are still in their early stages. They are very powerful, but they do still have some shortcomings. This machine learning will develop rapidly the more content that is created by the engine, but for now, there are some areas where improvement is required.
There is still data to be collected
Even though AI engines can use massive amounts of data, they cannot do it all. This means that you will have to manually enter the relevant keywords and phrases. This isn’t too difficult, but it does take a lot of time.
Engines only understand phrases
AI engines are only able to analyse phrases and sentences. This means that you cannot use long sentences, and it is also a bit more difficult to bring the content to life. Creating content with AI engines is still a manual process.
AI engines lack creativity
One of the biggest criticisms of AI engines is that they are also lacking in creativity. They can recognise patterns, and they do well at organising pre-written content, but they are still quite limited when it comes to actually writing in a creative way. They are still a long way off from being able to replace human writers completely.
How to use AI Content Engines to improve your content creation
For those that embrace this as a tool will see many great benefits to many facets of their work. It will ultimately make you a lot more productive. The way we like to think of them as your writing personal assistant, albeit without the headaches of a real person.
Implementing AI content engines into your writing workflow will help you to get better and more consistent content to market quickly. We thought it would be good to use a tool that we use in this case ShortlyAI as an example of what you can do.
ShortlyAI will create article briefs by simply asking for them. You simply enter the title and the subject matter of your read. ShortlyAI will then produce material that is based on topics you have already written about.
Using ShortlyAI doing research is very simple. You can paste in a keyword phrase and it will list out potential content ideas. If you decide to use an example, it will show you the content structure that it thinks is ideal for that particular example.
Creating article outlines
ShortlyAI has the ability to punch out a well defined article outline. While not perfect it will give you a nice skeleton for following up on your content.
Using content for marketing campaigns
ShortlyAI has the ability to spit out a list of potential article ideas and uses some thinking power about its own to come up with ideas that are not only keyword rich but also somewhat unique.
Long form content
Tap into the AI content writing abilities of ShortlyAI to produce seemless long form content for your business. You need deep content, combine article outline generation with its ability to find keywords to build your content in a way that is more natural.
You will be amazed how well ShortlyAI has the ability to answer questions. It understands questions in the way that humans do, and can often find answers to the question.
Utilising the AIDA and PAS model you can simply ask ShortlyAI to produce AIDA or PAS for a product or service and boom you are going to have some sweet marketing copy produced.
That’s right, ask ShortlyAI to provide a product description of something and it will deliver to you a brief description. I was surprised at how well it did this.
If you’re getting stuck on a specific topic ShortlyAI will help you by simply finishing thought patterns into what ie “thinks” you were trying to write. Sometimes is odd and sometimes it moves what you were writing about to another place.
If you want to see our Beginners Guide to ShortlyAI check it out here.
Ultimately if you are a content writer who has an A game at content strategy, design and SEO. You will find that this tool will let you do the planning and strategising and then the bulk of the content to really be driven by the content AI engine.
If you treat it as a productivity tool and relish in the content it can help you build, it may well be a new dawn in content creation.
One final note is to make sure that you check the writing. Especially if you are not a subject matter expert and with the copy editing to both proof and check all facts.
The Future of AI and Writing Content
AI writing tools are going to continue to develop rapidly in the future. They are very useful, and they allow you to create high-quality content quickly and efficiently. AI engines are a huge improvement on what they used to be and are really in a place where they act as tools for productivity.
AI engines are definitely going to become even more powerful and even more beneficial in the future. The writing process is one that is going to become automated, and AI is going to be able to help make this a much easier and smoother experience for everyone.
You should take the time to create some content for your website and start using an AI engine. They are a great way of getting the job done quickly and efficiently. They can also help improve your brand and make it more compelling for people to visit.
Does this mean human content writing will be made redundant? No. There is still a place for human writers as AI technology develops. What AI engines do is make things easier and more efficient, not more creative. If there was a way to completely automate the writing process, then it would definitely be done.
For now, AI writing tools are going to be great at helping you create more content quicker, and they are going to make the writing process more efficient.
Thanks for taking the time to read this beginners guide. I hope that you have found it helpful, and that you were able to learn more about AI content writing.
You really have to embrace the power of these engines. I still find them surprising and they have really made a huge difference to my ability to get content out into the world.
If you want to power up your business use ShortlyAI to generate ideas, research for marketing copy, and create amazing articles.
Become a content writing machine utilising the software. Be ahead of the adoption curve. Don’t let your competitors get ahead of you with Early Adoption of AI Content Engines.